October 2017

Taylor AutoMall Sees 30% Increase in Sales with Help from CARPROOF’s Vehicle Valuation Report

Taylor AutoMall switched from an appraisal strategy that used multiple valuation tools to CARPROOF’s one-stop valuation shop – VVR. VVR provided third-party validation of trade-in offers, resulting in a 62% increase in their win/loss ratio and a 30% increase in overall dealership sales.

The results









The challenge

Improve customer expectations on trade-in values

Taylor AutoMall was using a variety of valuation tools to gather detailed information for their trade-in appraisals. This strategy was not cost effective and did not provide the vehicle history information necessary to appraise accurately or set realistic customer expectations around trade-in values. It was difficult for the sales team to justify customer trade offers, resulting in lost trades, lost sales and shortage of quality inventory for the used car lot. The need for improved communication around trade-in value became clear.

The approach

Streamline the valuation process with CARPROOF's VVR

Each sales person was given access to CARPROOF’s VVR, with the goal of creating a consistent appraisal process across the dealership. The sales team could now use values based on what similar vehicles actually sold for, providing customers transparency into their vehicle’s value from the very beginning of the sales process. The third-party validation provided by VVR helped the sales team build trust with their customers and gave them the confidence they needed to close more deals.

“It is better to provide customers with values based on data, rather than hopes and prayers.”

Travis Stevenson, Sales Manager, Taylor AutoMall

The results

Premium pre-owned cars & higher sales

By implementing VVR into the trade-in process, Taylor AutoMall increased their win/loss ratio by 62%, helping increase overall sales by 30% YOY. This positively impacted new car sales and provided accurately priced, premium inventory for their pre-owned lot. Travis and his team now boast “we have more trades than we know what to do with.”

- Win/loss ratios increased by 62%

- Dealership sales increased by 30% YOY

“VVR keeps the Dealer Principal and OEM happy by helping us sell more new cars, and provides me with premium inventory for my used car lot – everybody wins.

Travis Stevenson, Sales Manager, Taylor AutoMall

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